World MS Day (WMSD) 2013 took place on the 29th of May. The campaign theme was ‘Young people’. As part of the theme, six young people from Argentina, India, Portugal, Tunisia, Russia and the US were featured in the campaign.
MSIF developed a common online action and invited, amongst others, MS organisations, people with MS and members of the public to upload mottos that give them strength to the campaign website (mymotto.worldmsday.org).
More than 4,400 mottos were submitted to the World MS Day website, double the number of postcard submissions in 2012.
Social networking helped to create an engaging campaign this year. WMSD reached more than 305,102 people on Facebook in May 2013, a 686% increase from the May 2012 figure of 38,810. On Twitter, the campaign reached more than 3.5 million people through 11.1 million impressions. Interestingly, 38% of people viewed the campaign website through a mobile phone this year.
This is just part of the picture – much of WMSD consists of actions at national level by MS organisations, people with MS and other key players. In 2013, reported activities took place in 68 countries.
Here are some of the highlights from World MS Day 2013…
Texas, USA: ‘Shine in your own light!’
World MS Day in Marie Claire Italy
Solidarity in Brazil
Niagara Falls lit up for World MS Day
World MS Day mugs and T-shirts in China
Motto balloons in Croatia
Getting ready to cycle in India
At the Pope’s Angelus prayer in Italy
Running for MS in Lebanon
Mexican actors celebrate World MS Day
World MS Day cars in Morocco
Balloons in Korea
Mottos from Switzerland
More mottos from Salford, UK
Thanks for your support.
Together, let’s make World MS Day 2014 an even bigger success!