Posted on June 21st, 2012
On 25 May the Perviy Channel promoted World MS Day (WMSD) 2012 nationally to over 35 million TV viewers. The ‘Live Healthy’ television show dedicated time to raise awareness of multiple sclerosis (MS). Russian television personality Yelena Malysheva interviewed Dr Yan Vlasov, the President of the All-Russian MS Society (ARMSS). You can watch a clip from the show below.
Russian MS television special
‘Live Healthy’ received an unprecedented response from the Russian audience. More than 3,000 viewers interacted with the program’s social media, Channel One Russia received more than 7000 phone calls regarding MS and Perviy received more than 200 letters about the feature.
The ARMSS wanted to raise awareness of the symptoms of MS. The society used this year’s WMSD theme Living with MS to draw attention to the many issues faced by people with this disease. Doctors were encouraged through the television campaign to diagnose MS cases as soon as possible.
Other events in Russia included; conferences, round table meetings, working sessions and excursions for people living with MS. Many organisations were involved in raising WMSD awareness including the; All-Russian Patients Union, Moscow multiple sclerosis society, Organisation for assistance to people with mucoviscidosis, All-Russian Haemophilia Society, Local government and businesses. Take a look at our gallery to experience WMSD 2012 Russia.